2026 has opened with a lot of exciting changes for Sawgrass. First, we moved to a new and improved warehouse. Swing by and check it out. Second, we are about to hit a sales milestone, our ten-thousandth transaction. Lastly, we have added a few new staff members.
Please read through the post for details on each below…
New Warehouse
10606 Shady Trail – Unit 101 – Dallas, TX 75220
We moved within our existing complex to a larger space with a ton of windows and a large private green space. The new facility has better dust control, subdivision and space to bullshit about fishing, rods or just drink a cold beer. As requested, we have brought our monthly happy hour back.
Event: Happy Hour February 18th, 2026
SAWGRASS FISHING RODS. HAPPY HOUR & NEW FACILITY TOUR
Wednesday, February 18, 2026 | 5:00 PM – 9:00 PM CT
Join us at our BRAND NEW larger facility with tons of windows, private green space, and better dust control.
Enjoy grilled beef tenderloin by Collins, cast rods with Grant Braudrick, talk fishing, and get 20% OFF all in-stock Sawgrass products!
📅 DATE & TIME
Wednesday, February 18, 2026
5:00 PM – 9:00 PM Central Time
📍 LOCATION
Sawgrass Fishing Rods. – NEW FACILITY
10606 Shady Trail
Unit 101
Dallas, TX, 75220
🎯 WHAT TO EXPECT
• Grilled beef tenderloin by Collins
• Rod casting demo & fishing talk with Grant Braudrick
• DECKED product showcase
• Live music (maybe!)
• Hors d’oeuvres & cold beer
• 20% OFF all in-stock Sawgrass products
Meet Your Hosts
COLLINS – GRILL MASTER
On the smoker with beef tenderloin. Call/text: 469.233.2356
GRANT BRAUDRICK – FISHING EXPERT
Rod casting demo, fishing talk, DECKED products, maybe some tunes.
RSVP & Questions
Drop by anytime between 5-9 PM. No RSVP required.
Questions? Call or text Collins: 469.233.2356
Grateful to be Growing
In a flooded industry that mostly complains within its walls, we are happy to have some modest growth. We are nearing 10,000+ transactions and are blown away by our customer’s support. When that happens, expect an exciting announcement with some VERY special, unique gear for the lucky customer along with some swag for our supporters.
About Sawgrass:
Based in Dallas, TX, Sawgrass’s operational philosophy was cultivated in the Texas heat. A handshake closes a deal, hard work pays off, and we mean what we say. Sawgrass is committed to supporting our customers at the highest level. Please reach out with any concerns, design ideas or even just a fish picture. Call 469.233.2356 or email our manager Collins D. Illich anytime.